Final system · 01 Aquila · wordmark-led · 31 Oct 2026
Aquila
— Wordmark · brass plusThe wordmark is the logo: 'AQUILO' set in a high-contrast classical serif, with the '+' lifted to brass gold and to its own role as the brand's standalone icon — the mark that survives a 16px favicon and a 40px avatar.
Lockup system
Primary · wordmark + tagline
Stacked
Standalone icon
Wordmark only
One-colour proof · full colour / black / reversed
Scale test · plus icon · 16 → 56 px
Mockups
On the roofer's gear, and in their feed.
More booked
roofing jobs.
Google + Facebook ads, then our call centre calls every lead and books them in — so they show up. Done for you.
Jordan Mitchell
Head of Growth · Aquilo+
0400 000 000 · jordan@aquilo.com.au
aquilo.com.au · more booked roofing jobs, done for you
Clear space
Clear space ≥ ⅓ of the mark height on every side (dashed). No element — type, image, edge — may encroach inside it.
Minimum size
Palette
Ink
#211C13
RGB 33, 28, 19
CMYK 0, 15, 42, 87
Brass Gold
#C8A24E
RGB 200, 162, 78
CMYK 0, 19, 61, 22
Bone
#F4F1EA
RGB 244, 241, 234
CMYK 0, 1, 4, 4
Warm Slate
#6A6151
RGB 106, 97, 81
CMYK 0, 9, 24, 58
Type pairing
Headings · Cormorant Garamond (600/700)
More booked roofing jobs, done for you.
Body · Archivo (400–600)
Cormorant Garamond (headings, 600/700) — a high-contrast classical serif — over Archivo (body, 400–600), an industrial grotesque. Authority a roofer trusts, set on a frame solid enough for a work ute.
Rationale
Aquilo+ is set as a wordmark, not a pictorial mark: 'AQUILO' in Cormorant Garamond — a high-contrast classical serif a roofer reads as established, not techy — with the '+' lifted to brass gold and to its own job as the brand's icon. The plus is the workhorse sign — more, added, on top of — and as a standalone it carries the places a full wordmark can't: a 16px favicon, a 40px avatar, an embroidered chest. Brass gold marks only the '+' so the accent reads as priority, never decoration; everything else holds in warm ink, black, or reversed white. For a roofer it says: a real name, a real trade, one thing added — we run the ads and we call the leads, done for you.
Final files · download
The wordmark ships as an SVG vector master (type as live text — outline in Illustrator before print) and raster PNGs at 1000px & 3000px. The plus icon — pure path geometry, no embedded fonts — ships as SVG, vector PDF and transparent PNG, and scales without loss to any size.